China is leading the world in the rapid deployment of advanced driver assistance systems (ADAS) and intelligent connected vehicles. This transformation is powered not only by traditional suppliers but also by digital ecosystems that are increasingly shaping the mobility landscape. These ecosystems—rooted in data platforms, AI, and connectivity—are driving the emergence of a new “Smart Tier 0.5” supply chain, bridging the gap between automakers and end-users. In this presentation, Bill Russo will share insights and examples from the ADAS Guide, illustrating how China’s unique innovation environment accelerates the transition toward intelligent connectivity. He will highlight the competitive dynamics, implications for global suppliers, and the strategic role of cross-industry collaboration in defining the next era of in-cabin intelligence.
By engineers, for engineers: A technically grounded guide to the rapidly evolving in-cabin technology industry and companies.
