Advancements in technology & AI create amazing new opportunities on how people interact with technology in the future. The car is a great example of that, as it can improve the way we drive & navigate from A to B in the future. But to improve this experience, we have to design it correctly. As technology becomes more complex, it should adapt to people and not the other way around. In this talk Paul will give a glimpse on TomTom’s vision of the future of navigation and how his team is designing it to make it feel intuitive & natural to humans.