Leveraging Global Learnings in a Deregulatory Environment: Privacy as Brand Strategy

In the face of growing deregulatory interests – particularly focused in the U.S. – with respect to data privacy and technology deployment, companies can lean on global regulatory frameworks and best practices to inform and homogenize their internal data privacy and security frameworks. In a world where data breaches and malpractices are increasingly subject to public scrutiny, this consistency and governance is as much a component of brand strategy as it is a function of compliance.