In future smart cars, a windshield is no longer just a protective glass surface. It is emerging as a new interface for information, interaction and digital experiences. ZEISS Holographic Windshield Display, powered by ZEISS ProSight™ technology platform, enables on-demand display directly on the windshield while maintaining high transparency, minimal package size and flexible PGU positioning, creating new possibilities for intuitive human machine interaction in future smart cockpits. To speed up the industrialization of holographic windshield display, ZEISS also initiated a QuadAlliance partnership, delivering a one-stop solution to OEMs across optical design, HOE mastering and mass replication, windshield lamination and PGU & system integration.
By engineers, for engineers: A technically grounded guide to the rapidly evolving in-cabin technology industry and companies.
