InCabin China
2025
Speakers
A leading line-up of distinguished influencers and specialists at the forefront of in-cabin technology joining us for InCabin China 2025
Shanning Zhang
Shanning Zhang is the Tire Insights and Business Development Manager at Goodyear Asia Pacific, where she leads a team focused on developing tire intelligence and mobility solutions.
With extensive experience in both business and technical fields within the automotive industry, Shanning has been dedicated to the development and commercialization of new technologies. Before joining Goodyear, she held positions at GEFIT, BOSCH Automotive, and the Bekaert Technology Center.
Shanning holds a bachelor’s degree in Chemistry from Nanjing University and master’s degrees in Materials Engineering from both the Université Catholique de Louvain and Grenoble INP. She had also obtained the licensee to practice law in China.
Mark Zellerhoff
A passionate automotive engineer with proven knowledge in optical sensor systems, detection functions and customer functions. Working on optimizing the performance of sensors and ADAS, even in harsh environmental conditions, helping consumers gain confidence in their vehicle´s capabilities and getting them safely to their destination. Looking forward to meeting exciting people and love to help tackle the upcoming challenges of tomorrow.
After graduating in Physics in the Complutense University of Madrid with master courses in Temple University, I turned to technology and now I account for over 30 years of experience in software development, systems integration, project, and product management. I have worked for all kinds of companies, highlighting my time at HP and more recently at Samsung Research where I had the opportunity to apply all my experience in deep learning-related projects. I’m currently Anyverse’s product technical expert and point of contact for applications such as sensor simulation or deep learning training using advanced hyperspectral synthetic data.
Kai YANG is a Radar System Engineer and responsible for radar signal processing and RF architecture with Calterah. Kai graduated from University of Texas at Austin with a PhD degree in electrical engineering. Dr. YANG has more than 15 years of experience in millimeter-wave radar SoCs and sensors, autonomous driving, and electromagnetics.
Kevin Li is the Director of China Market Research, with over 16 years of industry experience. Throughout his career, Kevin has accumulated a depth of knowledge in topics related to connected cars, intelligent cockpits & GenAI, intelligent driving, and automotive chips. His detailed research and unique insights into telematics, infotainment, in-vehicle Human Machine Interface, and automotive chips have made him a key influencer and leader within the industry. In his role as Director, Kevin is responsible for automotive market research for the Chinese Market, specifically the role of the semiconductor in regard to market forecasts, supply chain analysis, and industry trend identification. He’s delivered numerous consulting projects for automotive clients and enjoys helping companies understand problems concerning product design, service forecast, service strategy, and competing market analyses.
Previously, Kevin has worked for China Unicom/China Netcom as the Senior Engineer and International Cooperation Coordinator.
A passionate automotive engineer with proven knowledge in optical sensor systems, detection functions and customer functions. Working on optimizing the performance of sensors and ADAS, even in harsh environmental conditions, helping consumers gain confidence in their vehicle´s capabilities and getting them safely to their destination. Looking forward to meeting exciting people and love to help tackle the upcoming challenges of tomorrow.
As former software developer for the navy officer involved in combat system development Martin switched to the automotive industry in 2011. Since then leading several projects in the automotive industry for chassis development, production planning and ADAS development. Since 2023 he is based at VW’s new development HUB in Hefei fostering the local ADAS projects to run within the global VW strategy.
Shanning Zhang is the Tire Insights and Business Development Manager at Goodyear Asia Pacific, where she leads a team focused on developing tire intelligence and mobility solutions.
With extensive experience in both business and technical fields within the automotive industry, Shanning has been dedicated to the development and commercialization of new technologies. Before joining Goodyear, she held positions at GEFIT, BOSCH Automotive, and the Bekaert Technology Center.
Shanning holds a bachelor’s degree in Chemistry from Nanjing University and master’s degrees in Materials Engineering from both the Université Catholique de Louvain and Grenoble INP. She had also obtained the licensee to practice law in China.
Wenxiu YU, Calterah Product Marketing Engineer. With nearly a decade of experience in the semiconductor industry, she possesses a keen ability to perceive market trends and abundant practical experience in key markets including automotive electronics and consumer electronics.
Professional Experience
04.2024 – Volkswagen China Technology Company
Leader of ADAS solution, architecture and safety team: – Responsible for the CEA ADAS solution and
architecture team – Responsible for the functional safety and SOTIF team – Responsible for the ADAS AI application/data science
04.2019 – 03.2024 Audi China and VCIC Mobility Asia
Function owner Audi/Huawei ADAS cooperation: – End-to-end responsible for the function cluster – Responsible for project timeline and release
management – Responsible for requirement specification of customer
function, system and effect chain partners
01.2019 – 04.2019 Audi AG I/EF-721
Development engineer Audi STP (Traffic Jam Pilot)
01.2015 – 12.2018 Audi AG I/EA-252 und I/EA-F23 – Project leader for “Camshaft Misalignment Adaption” – Function development and application for “Camshaft
Misalignment Adaption” – SW and function development for multiple functions in
Powertrain Control Unit
05.2012 – 12.2014 AVL Deutschland GmbH – SW and function development for the ADAS project
PEA (Predictive Efficiency Assistant)
–
Function development “Driver profile Recognition and
Analysis” –
09.2011 – 03.2012
SW and function development for operating strategy
optimization of the function “Cylinder on Demand”
Audi AG I/EA-252
Diploma thesis: Operating strategy optimization of
“Cylinder on Demand” based on predictive road data
03.2011 – 08.2011
08.2010 – 01.2011
Audi AG N/EA-322
Internship: Simulation for optimization of the operating
strategy of the function “Cylinder on Demand”
Audi AG I/EA-252
Internship: Tool chain development for model-based inlet
air volume calculation and application
2024–Today Volkswagen Group (China) Technology Co., Ltd., Hefei
R&D: Head of ADAS Global Functions & Local OEM cooperation
2022-2024 Volkswagen Anhui, Hefei R&D: Head of ADAS Global Functions
2020-2022 AUDI China/Cariad China, Beijing R&D: Project Lead ADAS L2+ automated Parking functions
2019-2020 – AUDI AG, Ingolstadt R&D: Function Development ACA(L2)and Traffic Jam Pilot(L3)
2018-2019 AUDI AG, Ingolstadt QA: Function Validation & Release Automated Parking Functions
2014-2018 AUDI AG, Ingolstadt Project coordination A4L Localization
2011-2014 AUDI AG, Ingolstadt Product Data Management Digital Factory
M.Scat University of Siegen Including Internship and Master Thesis at Robert Bosch GmbH: Design of a radar sensor on vehicles for speed measurement
AutoSens 2024 Speakers
Juergen has an extensive success record in Application, Sales, Product Definition, Business Management and Product Marketing including set-up and management of offices around the world.
He is a Strategic Advisor and Executive Management Consultant to international OEM, Tier 1 and Tier 2 suppliers with special focus in Asia. He has a strategic Focus on Sensors technology (Radar, Ultrasonic, Camera and Lidar) and Sensor Fusion technology (Domain Controllers) for Autonomous Drive Level 2 to Level 5. Juergen’s key Application focus is: Driver Assistance Systems (Ultra Sonic Park Assist, Radar, Camera Systems), Infotainment, Autonomous Valet Parking, Cyber Security
A passionate automotive engineer with proven knowledge in optical sensor systems, detection functions and customer functions. Working on optimizing the performance of sensors and ADAS, even in harsh environmental conditions, helping consumers gain confidence in their vehicle´s capabilities and getting them safely to their destination. Looking forward to meeting exciting people and love to help tackle the upcoming challenges of tomorrow.
Riccardo Groppo has a long-lasting experience in the automotive domain. He worked at FIAT Research Centre for almost 25 yrs, being the Head of Automotive Electronics Dept. He has been involved in several successful technological transfer (e.g. Common Rail, MultiAir, Dry Dual Clutch) and has promoted the development of a family of intelligent smart drivers in cooperation with BOSCH and Freescale Semiconductors. He owns 40 patents. He is Chairman of the Automotive Working Group and Vice-Chairman of the Board of Directors within EPoSS (European Platform on Smart Systems Integration).
He has been the CEO and founder of Ideas&Motion Srl, a company developing high-tech smart systems for automotive applications.
He is the CEO and founder of Sleep Advice Technologies Srl, an innovative start-up in Turin (Italy).
Shanning Zhang is the Tire Insights and Business Development Manager at Goodyear Asia Pacific, where she leads a team focused on developing tire intelligence and mobility solutions.
With extensive experience in both business and technical fields within the automotive industry, Shanning has been dedicated to the development and commercialization of new technologies. Before joining Goodyear, she held positions at GEFIT, BOSCH Automotive, and the Bekaert Technology Center.
Shanning holds a bachelor’s degree in Chemistry from Nanjing University and master’s degrees in Materials Engineering from both the Université Catholique de Louvain and Grenoble INP. She had also obtained the licensee to practice law in China.
Leading projects and people across the automotive world of driver assistance for more than 15 years, Torsten holds a Master’s Degree in Mechanical Engineering from Technische Universität Braunschweig. He began work for Volkswagen AG in 2015 and relocated to China to join VW AnHui in 2019.
Yaniv Avital is a Mobileye Vice President and the Radar General Manager.
Yaniv has an experience of over 25 years in RF systems , Cellular, GNSS and Radar.
Yaniv founded the Radar organization within Intel, is leading it since, and has moved it to Mobileye in 2022.
The organization was set to develop the best performing Radar, with a vision of enabling Autonomous vehicles by Best Sensing the world in 4D, allowing driving by Radar.
Before leading the Radar, Yaniv led Intel GNSS and was a Senior Director of Intel.
The GNSS organization made an amazing achievement becoming the GNSS/Location Solution of over 200Milion iPhones.
Before leading the GNSS of Intel, Yaniv was the GNSS PMO, leading Intel 1st GNSS solution and over 10 different projects using intel GNSS solution, delivering it to entry phones and modules.
Yaniv Joined Intel from Comsys communication and Signal Processing. Comsys designed CoMAX, a solution for WiMAX&2G. Yaniv was the VLSI Chief Architect and later the Program Manager of Comsys flagship product, CoMAX.
Yaniv was a mentor in Intel Start Ups Accelerator, Intel Ignite, where he mentored few of the brightest founders of the most promising Startups in Israel.
Yaniv holds a BA in Computer Science from the Open University and MBA from studying in the Executive MBA program in the Tel Aviv University.
