As Chinese sensor companies expand globally, success requires more than cost or specs—it demands trust, compliance, and strategic alignment. Drawing from his experience leading RoboSense’s LiDAR production program with Lucid Motors in the U.S., Peipei Zhao will explore four critical challenges Chinese firms face: system validation, regulatory hurdles, cultural differences, and go-to-market strategy. This session also offers guidance for global OEMs and Tier 1s: how to evaluate and collaborate with fast-scaling Chinese tech suppliers, and how to align processes across different engineering cultures. Attendees will gain a real-world framework for navigating cross-border collaboration in the next decade of global sensing innovation.
By engineers, for engineers: A technically grounded guide to the rapidly evolving in-cabin technology industry and companies.
