This 3-hour expert tutorial will explore advanced strategies in designing and developing user-centric automotive interfaces, focusing on the balance between physical and digital controls. Participants will learn key principles of Human-Centred Design (HCD), interface development processes, and how to apply benchmarking and evaluation techniques to improve both usability and driver safety. Through real-world examples and practical exercises, the tutorial will cover the strengths and weaknesses of physical and digital interfaces, emphasising the need for an optimal balance in creating intuitive, engaging in-cabin experiences. Attendees will gain hands-on experience evaluating automotive interfaces and leave with actionable insights into developing user-friendly, safe, and efficient in-car systems.
