Shaping In-Cabin Experience through Lighting in SDVs

As vehicle cabins evolve into a true third space, the challenge is no longer what technology can do, but what occupants can meaningfully do within it. This keynote explores an OEM perspective on designing in-vehicle systems to reduce cognitive load by managing visual clutter, voice interaction, and multisensory cues. 

Drawing on recent engineering and HMI research, the presentation examines how distraction emerges from competing visual, auditory, and contextual inputs, and how thoughtful design can enable safe, intuitive use of this space. Topics include evaluating clutter in in-vehicle displays, testing and tuning voice interaction, and the careful use of multisensory signals—such as sound and subtle cues—to support, rather than overwhelm, the driver. 

The session will highlight how engineering discipline and human-centred design can work together to create calmer, more usable cabin experiences.