The Six Trends Defining the Future of Automotive Sensing
The leading ADAS, AV and in-cabin technology conference returned to Detroit this June – here are the key themes from the day…
InCabin USA 2026 – Press Conference Recap
Learn more about the latest automotive technology developments announced at the InCabin USA 2026 conference.
AI in In-Cabin Systems: Real-Time Safety at the Edge
As in-cabin systems evolve from passive monitoring tools to active safety and decision-making layers, AI is fundamentally reshaping how vehicles interpret occupant state, behaviour, and intent. No longer limited to detecting isolated signals, modern systems are beginning to contextualise what is happening inside the vehicle in real time- enabling faster, more intelligent responses to critical scenarios. Drawing on over a decade of experience across safety-critical automotive systems, Vamsi Krishna Konka explores how AI is driving this shift, alongside the technical and ethical challenges that come with deploying real-time, privacy-conscious intelligence at the edge.
Navigating Complexity and Defining Identity: A Conversation with Riley Keehn on Policy, AI, and the Future of Automotive
We are excited to welcome Riley Keehn- SBD Automotive, Sr. Consultant from Regulatory and Government Affairs to InCabin USA 2026
A First-Time Look at CES: What It Revealed About the Future of ADAS
Will shares his CES experience, discussing the progress and innovations of manufacturers within ADAS, AV, In-Cabin, and more Automotive tech.
InCabin China 2025: Top 3 Takeaways
China isn’t just iterating on the in‑cabin experience—it’s redefining it. This year’s InCabin China highlighted how quickly OEMs and suppliers are converging safety, AI, and UX into products that feel consumer‑grade, context‑aware and priced to scale. The result is a market that normalises features Western drivers often only see in concept videos.
InCabin Europe 2025 Press Conference Recap
At InCabin Europe 2025, six premier InCabin partners participated in a joint press conference, unveiling new products and sharing updates on the latest technological advancements. Key topics included new and improved hardware, across both internal and external sensors, as well as developments of safety software, AI enhancements, and the need for real-life testing, aligning with the latest updates in safety requirements for ADAS features.
From Curiosity to Commitment: Top Takeaways from InCabin Europe 2025
In this blog, Sara Sargent, Principal Brand Strategist – InCabin at Sense Media Group shares her top takeaways from a successful 3 days in Barcelona for our InCabin Europe 2025 event.
InCabin China 2025 Speaker Spotlight: Shanning Zhang, Goodyear
Shanning Zhang, Tire Insights and Business Development Manager at Goodyear, will take to the InCabin stage this November at our inaugural InCabin China event.,
In this blog, learn more about Shanning’s background and expertise to gain insights into what you can learn from her.
ADAS meets Navigation: Insights from Paul Schouten, TomTom
Ahead of his session at InCabin Europe 2025, Paul Schouten, Senior Staff Designer at TomTom highlights how enhanced, real-time map data can overcome sensor limitations such as range, occlusions, and weather, by providing foresight beyond the sensor’s view. To find out more, read the interview below ⬇️