The Future of Automotive Interiors Through a Global UX Lens
Electrification, software-defined vehicles, artificial intelligence, and evolving regulations are reshaping not only how vehicles are engineered, but also how customers experience them.
At the same time, consumer expectations are becoming increasingly regional. Markets such as Europe, North America, and China are evolving at different speeds and often prioritise different aspects of the mobility experience. For designers, understanding these cultural, technological, and behavioural differences is becoming just as important as keeping pace with the latest innovations. Against this backdrop, here are my thoughts on four key topics shaping the future of automotive interiors.
Building the Unified AI Stack for Software-Defined Vehicles
As vehicles become increasingly software-defined, the challenge is no longer adding more AI features- it’s creating an architecture that allows them to work together.
In this interview, Natalie Stormanns, Head of Infotainment and Digital Experience at MHP – A Porsche Company, explores why unified AI stacks, centralized compute, and integrated vehicle and cabin data are becoming essential to delivering safer, more intelligent, and more personalised driving experiences.
Engineering for Adaptability: Lessons from China’s Fastest-Moving Automotive Market with Autoliv
In this interview, Autoliv shares insights on how its engineering teams are meeting the challenges of integration, functional safety, and user-centric design — and why collaboration platforms like InCabin are vital for advancing innovation and ensuring the future of safe, adaptive mobility.
Driving HMI Innovation: Cirrus Logic on Evolving Automotive Haptics
At InCabin USA 2025, Cirrus Logic returns to the conversation with fresh insights on how automotive haptics are evolving from bespoke experiments to standardized, scalable solutions