An explosion of new technology and discussion
After the great success of the InCabin USA 2024 event and the valuable feedback from our community, we are taking InCabin back to Huntington Place in Detroit, 10th-12th June 2025.
We will be bringing to Detroit an explosion of innovations and discussions centered around in-cabin technologies, focusing on safety, comfort, and convenience for both current and future vehicles. We are thrilled to present the world’s first event in Detroit, delving into driver and occupant monitoring systems, sensor innovation, AI integration, HMI advancements, acoustics, lighting, cockpit design, and other pivotal elements that shape the automotive experience of tomorrow.
FEATURED SPEAKER
Dr Maureen August
Dr. Maureen August is a Lab Group Manager for General Motors Research and Development. She graduated from the United States Military Academy at West Point and served as an Engineer Officer in the United States Army. She has deployed to Nicaragua for hurricane recovery and commanded a company in Iraq.  After leaving the Army, Maureen worked as a Senior Systems Engineer developing the Joint Test and Evaluation Methodology for Joint Forces Command. Before moving to General Motors, Maureen served as the Director of Curriculum for the Army’s Comprehensive Soldier and Family Fitness Program. In this capacity she was responsible for the education and training of Soldiers across the Army focused on performance, energy management, and resilience. Dr. August was also selected as the Program Manager for the Special Operations Cognitive Enhancement and Performance Program which adopts the principles of sports and performance psychology to provide mental skills training for Special Operations Forces. These skills focused on teaching human biorhythms, sleep science, energy management, attention control and memory improvement. This training was critical for elite Soldiers to remain adaptive and ready during high stress training and deployments.  At General Motors, Maureen has worked in as a human factors expert in Safety, a capture manager for GM Defense, and now works with her team on biosensing, information display, and simulation. Maureen holds an MS in Engineering Management from Missouri S&T, an ME in Systems Engineering from the University of Virginia and completed her PhD in Systems and Engineering Management at Texas Tech University.
FEATURED SPEAKER
Benjamin Lyon
Benjamin Lyon is senior vice president and chief technology officer of Aptiv, a position he has held since December 2022.
In this role, Mr. Lyon is responsible for ensuring that Aptiv remains at the forefront of emerging and disruptive technology trends and prioritizing longer-term technology and business model opportunities in mobility and adjacent markets. In addition, Mr. Lyon is responsible for the technology leadership of the global engineering organization, which includes more than 19,000 technologists located in 12 major technical centers across the globe.
Mr. Lyon has over two decades of experience in senior engineering, developing technology, commercializing products and executing program launches at leading technology companies.
Most recently, Benjamin served as Chief Engineer and Executive Vice President of Engineering and Operations of Astra Space, Inc. since 2021. In this role, he successfully deployed 22 satellites to low Earth orbit (LEO) and launched the Astra Space Engine Hall-Effect thruster product line.
Before that, Benjamin served at Apple Inc. for over two decades, developing and productized sensors, displays, high-performance compute, and safety / security critical technology for scale. While at Apple, he also cofounded their autonomous systems effort.
Mr. Lyon received a Bachelor of Science in Electrical and Computer Engineering from Carnegie Mellon University.
An Agenda for In-cabin Engineers and Specialists in the Pursuit of Innovation
InCabin is the world’s original and best community of professionals and engineers working on in-cabin technology for safety, comfort and convenience, working together to improve safety, shape regulations, and showcase innovation.Â
Relevant technical disciplines include image sensors, cameras, radar, time-of-flight, image quality, optics, GPUs, display, HMI, human factors, UX design, sensor fusion, AI, computer vision, deep learning, algorithms, testing, calibration, validation and simulation.
InCabin USA showcases innovations in all the above technology areas, and includes a focus on these Key Themes, defined via research with our engineering community:Â
- Elevating user experience through UX & HMI optimisation
- Unleashing the AI Revolution in In-Cabin Technology
- Personalizing connected mobility and infotainment
- Insightful Sensing for Driver and Occupant Behavior
- Ensuring safety through in-cabin system validation
- Redefining comfort and wellness in vehicles
Showcasing innovation
From innovative start-ups to industry giants, the InCabin exhibition floor was where our community came together to make key connections over coffee, have critical conversations in our igloo meeting pods, and negotiate new partnerships over drinks at our networking sessions.
“An excellent opportunity to interact with customers and partners and learn the latest developments.”
Register now to make the most of:
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Access to an expert community of over 400 experts and engineers.
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Extensive exhibition with over 40 stands showcasing the latest technology.
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Vehicle demos from the leading Tier 1 and systems companies.
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High quality technical presentations from genuine experts.
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Thought-leader panel discussions that shape the future direction in this sector.
The Venue
Huntington Place, Detroit, USA
Huntington Place is one of the largest convention centers in the US, with state-of-the-art technology and facilities. Located in the heart of Detroit, it is the ideal place for our community to come together and shape the future of vehicle perception.
Access to the venue could not be easier for those that are close enough to drive with parking available at Huntington Place Parking Garage next to the venue.Â
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