Top speaker announced for InCabin this June
Susan Shaw
Lead UX Research Engineer
Ford Motor Company
At InCabin USA 2025, Susan Shaw will take to the stage as part of an in-depth Panel Discussion: Minimalist Interior, Maximum Risk? Designing for Distraction-Free Driving
As vehicle interiors evolve, the shift from physical buttons to touchscreens raises critical questions about driver distraction and safety. Experts will discuss the challenges of balancing sleek, minimalist design with the need for safe and effective driver engagement, particularly in ADAS-equipped and partially automated vehicles.
As cognitive load becomes a growing concern, could the future of in-car interaction move beyond screens altogether? How can multimodal interfaces reduce distraction while maintaining usability? This forward-looking discussion on the future of in-car interaction and its implications for both safety and user experience will explore the impact of emerging technologies such as gaze detection, haptic feedback, voice controls, and other advanced HMIs in ensuring intuitive and distraction-free interactions.
About Susan Shaw
I lead and plan usability research through a variety of methodologies such as clinics, focus groups, surveys and more. I specialize in ADAS and Driver Information US research at this time, but have a background doing customer experience, usability, and human factors/ergonomics research as well. I’ve worked in everything from the medical device industry to consulting across the globe before landing in the automotive field.
I’m passionate about making things easy to use and getting people to use them as they are intended! My goal is to make our vehicles easy to use while being safe and fun to drive. I also love dessert and following a recipe to get the intended results…a delicious treat!!
Interested in exterior sensing technology?
With a pass to InCabin USA, you’ll also get full access to our co-located sister event, AutoSens. See the Agenda for AutoSens 2025 here >>
