The Future of Automotive Interiors Through a Global UX Lens
Electrification, software-defined vehicles, artificial intelligence, and evolving regulations are reshaping not only how vehicles are engineered, but also how customers experience them.
At the same time, consumer expectations are becoming increasingly regional. Markets such as Europe, North America, and China are evolving at different speeds and often prioritise different aspects of the mobility experience. For designers, understanding these cultural, technological, and behavioural differences is becoming just as important as keeping pace with the latest innovations. Against this backdrop, here are my thoughts on four key topics shaping the future of automotive interiors.
Sara’s Top Takeaways: What We Learned at InCabin USA 2026
InCabin USA 2026 was so much fun, but of course we had to be productive too. Here’s what “productive” looked like for the attendees, exhibitors, sponsors, and partners who joined us in Detroit.
A special thank you to Tobii, our Founding Partner, for helping us build an event that prioritises a happy, engaged, and collaborative InCabin community. The industry showed up ready to share, challenge, learn, and connect – and the result was three fantastic days of discussion and discovery.
Engineering for Adaptability: Lessons from China’s Fastest-Moving Automotive Market with Autoliv
In this interview, Autoliv shares insights on how its engineering teams are meeting the challenges of integration, functional safety, and user-centric design — and why collaboration platforms like InCabin are vital for advancing innovation and ensuring the future of safe, adaptive mobility.
The Rise of Intelligent Driver Companions: From Interfaces to Empathic Machines
Written by Stav Shvartz, this article explores the quiet but transformative revolution happening inside vehicle cabins. As the industry’s focus shifts from external autonomy to in-cabin intelligence, the Intelligent Driver Companion emerges as the next frontier. By combining multimodal sensing, emotional AI, and generative conversational systems, these companions aim to create empathic, personalized experiences that not only support safety but also open new business models for automakers. Read the full article below…
UX as a Core Quality Pillar at Cupra: Interview with Guillermo Nigorra, Head of Quality Complete Vehicle
SEAT Cupra’s Guillermo Nigorra outlines how embedding UX as a core quality pillar reshaped Voice of the Customer, validation and testing.
Shy Technology: Automotive interiors that feel like home
Explore how Shy Technology is transforming in-cabin monitoring—blending hidden sensors, smart textiles, and voice assistants to create calm, human-centered vehicle interiors that feel like home.
InCabin USA 2025: Sara’s Top Takeaways
At InCabin USA 2025, CorrActions CEO Ilan Reingold will showcase a breakthrough in cognitive driver monitoring: detecting “mind-off” states—even when the driver’s hands are on the wheel and eyes on the road. Using software-only micro-motion sensing, CorrActions’ approach moves beyond cameras to detect subtle motor signals that reveal real-time cognitive impairment. In this exclusive video Q&A, Reingold shares how the system works, its validation journey, and what to expect from CorrActions at the show.
CES 2025 Report 3: Takeaways For InCabin
Sara explores the latest InCabin technology at CES, covering innovations from Harman, Continental, and more…