Exploring the Human Factor in ADAS: Psychology, Safety, and Industry Innovation in Automotive Technology
This report by Melissa Agosta shares key insights from the Paris Motor Show, which she attended with Sara Sargent shortly after AutoSens and InCabin Europe. Through their observations, Melissa has crafted a unique perspective on the cognitive implications and contributions of Chinese automotive companies like BYD, HONGQI, and XPENG to the advancements in ADAS, showcased at the event. Core topics include Multiple Resource Theory (MRT), automation risks, and the role of selective attention in supporting driver awareness.
Learning from China: A Conversation with Juergen Hoellisch
During CES I met with companies focused on technology for both the exterior perception stack and interior sensing and experience. I had a different strategy this year so I could report in more detail and with more context. I met with fewer companies for better in-depth conversations to find out more about exactly how they fit into the market, the background of their leadership team, their business strategy, and why they’re building the solutions they are. These reports will cover conversations with both Suppliers and T1s.
