IAA Mobility 2025 – In-Cabin Technology Innovations from Chinese OEMs and Suppliers
China’s presence at IAA Mobility 2025 in Munich was substantial, with more than 100 Chinese companies exhibiting. The strongest focus was on in-cabin systems, audio/haptics, and domain controllers. Interestingly, the most tangible new launches came from Tier-1 and full-stack providers—such as Desay SV, ECARX, AAC, and ZHUOYU (ZYT Technology)—rather than OEM-exclusive features. Positioned as mass-production ready and targeted at European programs, these solutions will also be a core focus of the Hefei InCabin event in November.