UX as a Core Quality Pillar at Cupra: Interview with Guillermo Nigorra, Head of Quality Complete Vehicle

SEAT Cupra’s Guillermo Nigorra outlines how embedding UX as a core quality pillar reshaped Voice of the Customer, validation and testing.
SEAT Cupra’s Guillermo Nigorra outlines how embedding UX as a core quality pillar reshaped Voice of the Customer, validation and testing.