Sara’s Top Takeaways: What We Learned at InCabin USA 2026
InCabin USA 2026 was so much fun, but of course we had to be productive too. Here’s what “productive” looked like for the attendees, exhibitors, sponsors, and partners who joined us in Detroit.
A special thank you to Tobii, our Founding Partner, for helping us build an event that prioritises a happy, engaged, and collaborative InCabin community. The industry showed up ready to share, challenge, learn, and connect – and the result was three fantastic days of discussion and discovery.
InCabin China 2025: Top 3 Takeaways
China isn’t just iterating on the in‑cabin experience—it’s redefining it. This year’s InCabin China highlighted how quickly OEMs and suppliers are converging safety, AI, and UX into products that feel consumer‑grade, context‑aware and priced to scale. The result is a market that normalises features Western drivers often only see in concept videos.Â
Seeing Machines to Showcase Rare Live Demo at InCabin Europe 2025
Driver inattention remains one of the toughest safety challenges in automotive. With Euro NCAP’s 2030 protocols set to include cognitive distraction, the industry is being pushed beyond visual detection into broader inattention management. Seeing Machines is leading that shift — and for the first time in years, they’ll showcase their technology live at InCabin Europe 2025. Read the full blog below.
OMNIVISION Looks Ahead to InCabin Europe 2025
In this exclusive Q&A, OMNIVISION shares insights on its journey to becoming the world’s No. 1 automotive imaging supplier, the secret behind its market-leading 8MP sensor, and how it is preparing for upcoming industry regulations. ⬇
The Rise of Intelligent Driver Companions: From Interfaces to Empathic Machines
Written by Stav Shvartz, this article explores the quiet but transformative revolution happening inside vehicle cabins. As the industry’s focus shifts from external autonomy to in-cabin intelligence, the Intelligent Driver Companion emerges as the next frontier. By combining multimodal sensing, emotional AI, and generative conversational systems, these companions aim to create empathic, personalized experiences that not only support safety but also open new business models for automakers. Read the full article below…
Adrian Capătă on Transforming In-Cabin Experiences
We spoke to Adrian (Adi) Capătă who leads Tobii’s interior sensing business segment. Adi is part of the InCabin advisory board and one of our oldest key speakers, bringing a wealth of knowledge and a unique view on the market.