The Future of Automotive Interiors Through a Global UX Lens
Electrification, software-defined vehicles, artificial intelligence, and evolving regulations are reshaping not only how vehicles are engineered, but also how customers experience them.
At the same time, consumer expectations are becoming increasingly regional. Markets such as Europe, North America, and China are evolving at different speeds and often prioritise different aspects of the mobility experience. For designers, understanding these cultural, technological, and behavioural differences is becoming just as important as keeping pace with the latest innovations. Against this backdrop, here are my thoughts on four key topics shaping the future of automotive interiors.
Leading OEMs and Tier 1s Are Coming to InCabin Europe
InCabin Europe brings together experts from across the automotive supply chain, creating a focused meeting point for the in-cabin engineering community.
With 60% of attendees coming from OEMs and Tier 1s, you’ll be in the room with engineers, technical leaders and decision makers from companies already confirmed, including Toyota, Stellantis, Å koda, SEAT, Magna, Valeo, Mitsubishi Electric and more…
Quantifying sensor simulation quality with Prof Dr Alexander Braun, University of Applied Sciences, Düsseldorf
Accurately replicating real-world conditions in in-cabin simulations for passenger vehicles is essential for evaluating lighting, sound, and temperature variations. In this article, Prof Dr Alexander Braun, Professor of Physics at the University of Applied Sciences in Düsseldorf, explores how to quantitatively assess these simulations, the challenges involved, and practical guidelines developed by researchers.
InCabin USA 2024 Demos and Exhibition: A Showcase of Innovation in ActionÂ
Our upcoming IinCabin event in May promises to be a hands-on experience showcasing technical demonstrations, vehicle demonstrations, and buck demos from leading innovators.
Exploring the role of OMS in safety and convenience for In-Cabin technology
We catch up with Patrick Laufer, Development Engineer at IAV to discuss OMS technology, highlighting key challenges and future solutions. Patrick will be presenting our opening keynote at InCabin Brussels, exploring the role of OMS in safety and convenience. Find out more here.