IAA Mobility 2025 – In-Cabin Technology Innovations from Chinese OEMs and Suppliers
China’s presence at IAA Mobility 2025 in Munich was substantial, with more than 100 Chinese companies exhibiting. The strongest focus was on in-cabin systems, audio/haptics, and domain controllers. Interestingly, the most tangible new launches came from Tier-1 and full-stack providers—such as Desay SV, ECARX, AAC, and ZHUOYU (ZYT Technology)—rather than OEM-exclusive features. Positioned as mass-production ready and targeted at European programs, these solutions will also be a core focus of the Hefei InCabin event in November.
Chinese OEMs at Mondial De l’Auto Paris (Paris Motor Show)
The Paris Motor Show proved to be a window into the future, showcasing groundbreaking advancements in vehicle design, technology, and consumer accessibility. From the latest in ADAS features to innovations in interior comfort, this year’s show highlighted how manufacturers—especially emerging Chinese OEMs—are stepping up to redefine driving experience.