Editor in Chief
Beyond 11 years of international experience in a Japanese consumer electronics company, Yoshida cut her teeth as a roving reporter in Tokyo, Silicon Valley, Paris, New York and more lately in China to find exclusive/breaking stories and write incisive analysis. Her contacts and professional experiences are truly global and multi-cultural (and multi-lingual). Her focus has been in consumer electronics, automotive, semiconductors, in emerging technologies and intellectual property, with a working knowledge of how business strategies enable companies in these areas succeed and go global.
With exclusive editorials from Transport Canada and SAE; the ADAS Guide is free resource for our community. It gives a detailed overview of features in today’s road-going vehicles, categorized by OEM, alongside expert analysis.