We’re thrilled to announce that BMW’s Manager ADAS/AD; Mark Zellerhoff, will be joining us as a keynote speaker this November at InCabin China 2025!
As a driving force behind BMW’s advanced driver‑assistance systems, Mark will take to the stage to explore ‘The Assurance Paradox: Why More Autonomy Needs More Attention’ and share his vision for the next leap in vehicle intelligence.
Read below to find out more about Mark’s expertise…
Mark Zellerhoff
Manager ADAS/AD
“I love to help tackle the upcoming challenges of tomorrow, and am looking forward to meeting exciting people”
Mark is a passionate automotive engineer, with proven knowledge in optical sensor systems, detection functions and customer functions.
Mark currently works on optimizing the performance of sensors and ADAS, even in harsh environmental conditions, helping consumers gain confidence in their vehicle’s capabilities and getting them safely to their destination.
We can’t wait to welcome Mark to the stage this November in Hefei, China!
Interested in exterior sensing technology?
With a pass to InCabin, you’ll also gain access to our co-located sister event, AutoSens. Find out more about AutoSens here >>
