First Keynote Announced for the Inaugural InCabin China

InCabin China 2025: Keynote Speaker Announced: Mark Zellerhoff, BMW

We’re thrilled to announce that BMW’s Manager ADAS/AD; Mark Zellerhoff, will be joining us as a keynote speaker this November at InCabin China 2025!

As a driving force behind BMW’s advanced driver‑assistance systems, Mark will take to the stage to share his vision for the next leap in vehicle intelligence.

Whilst you wait for his session details, find out more about Mark’s expertise below…

InCabin USA 2025 Press Conference Recap

InCabin USA 2025 Press Conference Recap

At InCabin USA 2025, five leading InCabin USA exhibitors participated in a joint press conference, unveiling new products and sharing updates on their latest technological advancements. Key topics included the development of smaller, more powerful in-car sensors, as well as innovations in alcohol impairment detection technology, aligning with the latest updates in safety requirements for ADAS features.

Read on for a recap of the company presentations during InCabin USA 2025.

OEMs & Tier 1s you will meet at InCabin USA

OEM & Tier 1 companies at InCabin 2025

InCabin is a unique meeting place for our community, with experts coming together from across the supply chain, and 1 in 5 attendees being from OEM and Tier 1 companies. Expect to meet decision makers from companies already registered including GM, Stellantis, Ford, BMW, Toyota, Hyundai, Aptiv, ZF Group and more…

InCabin USA: Keynotes on AI, UX & In-Car Innovation

AutoSens and InCabin USA 2025 kicks off with keynotes from top innovators shaping the future of automotive tech. From AI-powered sensing to immersive in-car experiences, this year’s speakers offer a glimpse into how automation, user experience, and human factors will define the next era of mobility.

Announcing the InCabin USA 2025 Full Agenda

This year’s event, taking place from June 10th-12th at Huntington Place, Detroit, will take a deep dive into the future of in-cabin technology.

From cutting-edge driver monitoring and occupant sensing, to AI-driven HMI advancements and immersive user experiences, this technical agenda features expert-led sessions, insightful keynotes, and thought-provoking panel discussions that will explore all the most critical topics.

InCabin USA 2025: Must-Attend Sessions

InCabin USA 2025 offers an opportunity to stay ahead of the curve. Here’s a look at the must-attend sessions for the future of automotive sensing.

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The InCabin Report

The InCabin Report

By engineers, for engineers: A technically grounded guide to the rapidly evolving in-cabin technology industry and companies.