First Keynote Announced for the Inaugural InCabin China

InCabin China 2025: Keynote Speaker Announced: Mark Zellerhoff, BMW

We’re thrilled to announce that BMW’s Manager ADAS/AD; Mark Zellerhoff, will be joining us as a keynote speaker this November at InCabin China 2025!

As a driving force behind BMW’s advanced driver‑assistance systems, Mark will take to the stage to share his vision for the next leap in vehicle intelligence.

Whilst you wait for his session details, find out more about Mark’s expertise below…

OEMs & Tier 1s you will meet at InCabin USA

OEM & Tier 1 companies at InCabin 2025

InCabin is a unique meeting place for our community, with experts coming together from across the supply chain, and 1 in 5 attendees being from OEM and Tier 1 companies. Expect to meet decision makers from companies already registered including GM, Stellantis, Ford, BMW, Toyota, Hyundai, Aptiv, ZF Group and more…

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The InCabin Report

The InCabin Report

By engineers, for engineers: A technically grounded guide to the rapidly evolving in-cabin technology industry and companies.