InCabin China 2025: Top 3 Takeaways
China isn’t just iterating on the in‑cabin experience—it’s redefining it. This year’s InCabin China highlighted how quickly OEMs and suppliers are converging safety, AI, and UX into products that feel consumer‑grade, context‑aware and priced to scale. The result is a market that normalises features Western drivers often only see in concept videos.
From Curiosity to Commitment: Top Takeaways from InCabin Europe 2025
In this blog, Sara Sargent, Principal Brand Strategist – InCabin at Sense Media Group shares her top takeaways from a successful 3 days in Barcelona for our InCabin Europe 2025 event.
OEMs & Tier 1s you will meet at InCabin Europe
InCabin is a unique meeting place for our community, with experts coming together from across the supply chain, and 1 in 5 attendees being from OEM and Tier 1 companies. Expect to meet decision makers from companies already registered including BMW, Hyundai, Aptiv, Volkswagen, Skoda, JLR and more…
Behind the Scenes of InCabin with Sara Sargent
The slogan of my city is both simple and endearing, it is “You Belong Here” and that could be the slogan of InCabin. I spend most working days explaining to someone what makes InCabin unique but when asked to write this blog I didn’t want to say the same thing I do every day, I want to articulate something more complex. I’ve decided to give you a behind-the-scenes tour of InCabin, looking through my lens coming from engineering.
Find out ‘How Automotive OEMs make technology decisions’ with Paul Zubrinich from Optalert.
In this article, Paul Zubrinich, Chief Marketing Officer at Optalert, summarises the key themes that have emerged from decision makers. Paul provides a detailed look at how automotive OEMs navigate the complex technology landscape.