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Privacy Policy

Here at Sense Media we take your privacy seriously and will only use your personal data to provide you with information about our products and services, for administration of the same, and to pass on to relevant partners where you have given us permission to do so.

Your Personal Data – what we need.

Sense Media is what’s known as the ‘Controller’ of the personal data you provide to us. We only collect basic personal data about you which does not include any special types of information or active location-based information. This does however include name, address, email address, company name, job title, country and telephone number where you have provided it, as well as data regarding content and features you have interacted with when logged into any of our websites, such as pages visited, or videos watched.

We collect this information when you register with us in person, online and when you attend or sponsor one of our events. We collect the data so we can provide you with news and updates about relevant products and services and optimise your experience on our websites by providing you with the most relevant content based on your interests and behaviour.

Infrequently, we source personal data from third party vendors, but only where these are independently verified and certified vendors, and where any data purchased is fully GDPR compliant.

Why we need it.

We need to know your basic personal data in order to provide you with email updates and marketing communications about our conferences, other products, and so that our partners can do the same where you have given permission for them to do so. We also use your basic personal details to administer attendance at our conferences. We will not collect any personal data from you that we do not need in order to provide and oversee these services to you.

What we do with it.

The legal basis we rely on to process your personal data is that of Legitimate Interest. This is because:

  • You have either signed up to receive information relating to Sense Media’s products or services, or you are a past customer.
  • As a result, it is reasonable to expect to receive information about Sense Media products and services.
  • You may also receive communications from our event partners where you have engaged with their content, which may include:
    • Watching a content session online
    • Downloading a document
    • Bookmarking an event or content session
    • Attending an in-person event
    • Any other active engagement with content on our websites
  • It is very simple for you to opt-out of processing and communications.

All the personal data we process is processed by our staff in the UK. Appropriate safeguards are in place to protect the security of your data. We only use external IT services to support this processing which are either located within the European Union or have suitable security measures in place such as compliance with the EU-U.S. Privacy Shield Framework.

No third parties have access to your personal data unless the law allows them to do so.

How long we keep it.

If you have paid for services such as delegate registration or sponsorship we are required under UK tax law to keep your basic personal data (name, address, contact details) for a minimum of 6 years after which time it will be destroyed. Your information that we use for marketing purposes may be kept by us until you notify us that you no longer wish to receive this information by selecting the “unsubscribe” option on any of our mailings.

What are your rights?

If at any point you believe the information we process on you is incorrect you may request it to be rectified. Your rights include:

  • the right to be informed – this privacy policy informs you of our use of your personal data;
  • the right of access – you can request details of your personal data that we hold;
  • the right to rectification – you can request that we correct inaccuracies in the data;
  • the right to erasure – you can request that we delete your personal data from our systems;
  • the right to object – you can unsubscribe from processing and mailings;

If you wish to raise a complaint on how we have handled your personal data, you can contact our Data Protection Officer who will investigate the matter. Our Data Protection Officer is Ana Maria Bennett and you can contact her at

If you are not satisfied with our response or believe we are processing your personal data not in accordance with the law you can complain to the Information Commissioner’s Office (ICO). You can contact them at

Policy updates

Our privacy policy will be will regularly reviewed and updated as required. This policy was last updated June 2021.


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