Kevin Li

Kevin Li is the Director of China Market Research, with over 16 years of industry experience. Throughout his career, Kevin has accumulated a depth of knowledge in topics related to connected cars, intelligent cockpits & GenAI, intelligent driving, and automotive chips. His detailed research and unique insights into telematics, infotainment, in-vehicle Human Machine Interface, and automotive chips have made him a key influencer and leader within the industry. In his role as Director, Kevin is responsible for automotive market research for the Chinese Market, specifically the role of the semiconductor in regard to market forecasts, supply chain analysis, and industry trend identification. He’s delivered numerous consulting projects for automotive clients and enjoys helping companies understand problems concerning product design, service forecast, service strategy, and competing market analyses.

Previously, Kevin has worked for China Unicom/China Netcom as the Senior Engineer and International Cooperation Coordinator.