Sara’s Top Takeaways: What We Learned at InCabin USA 2026
InCabin USA 2026 was so much fun, but of course we had to be productive too. Here’s what “productive” looked like for the attendees, exhibitors, sponsors, and partners who joined us in Detroit.
A special thank you to Tobii, our Founding Partner, for helping us build an event that prioritises a happy, engaged, and collaborative InCabin community. The industry showed up ready to share, challenge, learn, and connect – and the result was three fantastic days of discussion and discovery.
Inside China’s Automotive Innovation Machine with Brian Bao
Brian Bao reveals how China’s automotive ecosystem is accelerating ADAS, AI, cockpit technology and in-cabin innovations.
Safety, Ethics & AI: Pavan Vemuri on the Future of Intelligent Vehicles
As the intelligent cabin evolves from a passive environment into an AI-driven, emotionally aware space, automakers face growing challenges around safety, privacy, transparency, and driver trust. In this article, we speak with Pavan Vemuri of SDVerse about the governance frameworks, ethical considerations, and safety standards needed to ensure next-generation in-cabin AI enhances the user experience without compromising autonomy or security.
Engineering Trust Into the Autonomous Cabin: A Conversation on AI, Security, and What the Industry Must Do Next
As the cabin becomes human‑aware and autonomy advances, the industry must move beyond intelligent systems to trusted systems where every decision is grounded in verifiable data, secure execution, and hardware‑rooted integrity.
The Main Sensing Technologies for ADAS/AV and In-Cabin Applications at Auto China 2026
Brian gives a rundown of all the innovative ADAS/AV and In-Cabin technology highlights showcased at Auto China 2026.
AI in In-Cabin Systems: Real-Time Safety at the Edge
As in-cabin systems evolve from passive monitoring tools to active safety and decision-making layers, AI is fundamentally reshaping how vehicles interpret occupant state, behaviour, and intent. No longer limited to detecting isolated signals, modern systems are beginning to contextualise what is happening inside the vehicle in real time- enabling faster, more intelligent responses to critical scenarios. Drawing on over a decade of experience across safety-critical automotive systems, Vamsi Krishna Konka explores how AI is driving this shift, alongside the technical and ethical challenges that come with deploying real-time, privacy-conscious intelligence at the edge.
Navigating Complexity and Defining Identity: A Conversation with Riley Keehn on Policy, AI, and the Future of Automotive
We are excited to welcome Riley Keehn- SBD Automotive, Sr. Consultant from Regulatory and Government Affairs to InCabin USA 2026
Top Sessions Taking Place at InCabin USA 2026
Experts will share their expertise at InCabin USA. Here’s some of the top sessions with NASCAR, Ford, General Motors & more…
A First-Time Look at CES: What It Revealed About the Future of ADAS
Will shares his CES experience, discussing the progress and innovations of manufacturers within ADAS, AV, In-Cabin, and more Automotive tech.
InCabin China 2025: Top 3 Takeaways
China isn’t just iterating on the in‑cabin experience—it’s redefining it. This year’s InCabin China highlighted how quickly OEMs and suppliers are converging safety, AI, and UX into products that feel consumer‑grade, context‑aware and priced to scale. The result is a market that normalises features Western drivers often only see in concept videos.Â