InCabin USA

As a seasoned professional in the automotive industry, Auston currently handles Product Management for Cockpit & ADAS ECU/vehicle computers for the North America region. In this role, he actively collaborates with OEMs to integrate cutting-edge technologies and E/E architecture concepts into our products, thereby introducing innovative features that translate into production wins. Responsibilities span platform and product requirements definition, business development, program management, and leadership in the preparation of RFI/RFQ responses and proposals.

Mr. Javed Khan is the President of Software and Advanced Safety and User Experience, a position he has held at Aptiv since August 2024.

In this role, Mr. Khan is responsible for leading the Advanced Safety and User Experience business unit, the Global Product Organization, and Wind River, a global leader in software for the intelligent edge. The integration of this business portfolio allows his organization to develop – with the extensive use of AI/M – cloud-native scalable software and hardware technologies, enabling the global transition towards software-defined vehicles (SDVs.)

Mr. Khan is known for his ability to develop scalable software platforms and drive innovation and collaboration. He is a recognized speaker on the future of mobility, work, business transformation, sustainability, product development, and technology architectures.

Before joining Aptiv, he served as Senior Vice President and General Manager of Cisco Collaboration, where he oversaw the multi-billion-dollar business that includes the award-winning Webex product portfolio. His leadership was pivotal in modernizing the Webex experience, especially during the global pandemic, which saw significant growth in remote work technologies.

Prior to his tenure at Cisco, Mr. Khan was the Vice President of Enterprise and Consumer Security products at Symantec, where he enhanced security products at scale. He began his career as an engineer at Novell Networks, moving into escalating leadership roles at Symantec.

Mr. Khan holds a Master of Science in Computer Science from Loyola University and a Master of Business Administration from the Anderson School of Management at University of California, Los Angeles.

Martin Krantz is the CEO and founder of Smart Eye, one of the world’s leading developers of AI-based eye tracking technology and driver monitoring system software. Guided by his vision of bridging the gap between humans and machines, Martin contributes his 25+ years of experience to automotive innovation and a growing number of research projects, leading to new insights and technological advancement. Recognized on Bloomberg’s 2021 list of 50 Global Leaders, Martin is a world renowned expert in eye tracking and its commercial applications. 

Dr. Maureen August is a Lab Group Manager for General Motors Research and Development.  She graduated from the United States Military Academy at West Point and served as an Engineer Officer in the United States Army.  She has deployed to Nicaragua for hurricane recovery and commanded a company in Iraq.  After leaving the Army, Maureen worked as a Senior Systems Engineer developing the Joint Test and Evaluation Methodology for Joint Forces Command.  Before moving to General Motors, Maureen served as the Director of Curriculum for the Army’s Comprehensive Soldier and Family Fitness Program.  In this capacity she was responsible for the education and training of Soldiers across the Army focused on performance, energy management, and resilience.  Dr. August was also selected as the Program Manager for the Special Operations Cognitive Enhancement and Performance Program which adopts the principles of sports and performance psychology to provide mental skills training for Special Operations Forces.  These skills focused on teaching human biorhythms, sleep science, energy management, attention control and memory improvement.  This training was critical for elite Soldiers to remain adaptive and ready during high stress training and deployments.  At General Motors, Maureen has worked in as a human factors expert in Safety, a capture manager for GM Defense, and now works with her team on biosensing, information display, and simulation.  Maureen holds an MS in Engineering Management from Missouri S&T, an ME in Systems Engineering from the University of Virginia and completed her PhD in Systems and Engineering Management at Texas Tech University.

I lead and plan usability research through a variety of methodologies such as clinics, focus groups, surveys and more. I specialize in ADAS and Driver Information US research at this time, but have a background doing customer experience, usability, and human factors/ergonomics research as well. I’ve worked in everything from the medical device industry to consulting across the globe before landing in the automotive field.

I’m passionate about making things easy to use and getting people to use them as they are intended! My goal is to make our vehicles easy to use while being safe and fun to drive. I also love dessert and following a recipe to get the intended results…a delicious treat!!

Engineering Doctor, Aerospace & Automotive Engineer with a huge experience in Research & Development and Project Management. Team leader and teamworker, with great inter-personal skills. Strong communicative aptitudes, accustomed to prepare and present complex technical matters to others. Fluent speaker of four languages. Currently in a leadership and strategical position in a multi-national automotive company.

Dave’s focus is designing products to fit people. He chooses from a wide range of user research methods to optimize physical, visual, tactile, and auditory user interfaces for automobiles, kiosks, web sites, apps, and production machines. His methods include usability tests, contextual interviews, focus groups, and analysis of published research and data on human capabilities. Based on the need, he conducts research in the lab, remotely, in the field, in cars, in the workplace, and in the homes of consumers. Dave has worked for a broad range of companies which include Hyundai Motor Group, General Motors, Eastman Kodak, Compuware, ForeSee, and Quicken Loans. Dave has also taught UX courses at University of Michigan, College for Creative Studies, Arizona State, and Washtenaw Community College. Dave is the principle of Clear Usability, LLC, offering user experience training, research, and usability evaluation services.