China’s presence at IAA Mobility 2025 in Munich was substantial, with more than 100 Chinese companies exhibiting. The strongest focus was on in-cabin systems, audio/haptics, and domain controllers. Interestingly, the most tangible new launches came from Tier-1 and full-stack providers—such as Desay SV, ECARX, AAC, and ZHUOYU (ZYT Technology)—rather than OEM-exclusive features. Positioned as mass-production ready and targeted at European programs, these solutions will also be a core focus of the Hefei InCabin event in November.

Notable New In-Cabin Technologies

Adam Shaw and Drew Bussey of Sense Media were at IAA for the first time last week, and they took away some insights from the exhibition and show floor. Here are the highlights for the InCabin Community:

Desay SV

  • New: Expanded smart mobility portfolio, featuring the AI Intelligent Cabin Platform G10PH, body/zone controllers, and innovations such as a 5G Smart Antenna and UWB Digital Key (https://en.desaysv.com/newsDetails/542.html).

  • Significance: Consolidates cockpit, DMS/OMS, pet detection, AR, and IVI functions into centralized domain architecture with headroom for AI copilots.

  • InCabin Engineer’s Note: Request thermal/power budget data, ASIL allocation details, and toolchain specifications.

ECARX

AAC Technologies

ZHUOYU (ZYT Technology)

  • New: European debut at IAA with Jimu 2.0 LiDAR-camera fusion, ZHIZHOU solid-state short-range LiDAR, integrated cockpit-driving controller on Qualcomm SA8775P, and an in-vehicle drone system (https://en.antaranews.com/news/380621/new-home-in-europe-zyt-unveils-european-strategy-at-iaa-mobility-2025).

  • Significance: Combines ADAS and cabin compute for ~30% cost savings, strengthens sensor redundancy for blind spots, and signals EU readiness with VW A-SPICE CL2 audit.

  • InCabin Engineer’s Note: Assess cross-domain safety isolation on combined controllers, validate LiDAR-camera fusion latency in degraded conditions, and examine regulatory implications of novel features like the drone system.
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Major Launches from Chinese OEMs

Chinese OEMs dominated the IAA show floor, aiming to make a major impact in Europe. Many of the technologies showcased are not yet available in EU-spec vehicles, reflecting differences in consumer trends and regulation.

Highlights included:

In total, 116 Chinese companies exhibited at IAA Mobility 2025 a huge increase compared to 2023. Suppliers are aligning with European standards, with partnerships such as ECARX + HERE demonstrating compliance readiness. Cockpit domain controller adoption is rapidly scaling in China, with Desay SV leading domestic installs in H1 2025.

Actionable Checkpoints for Engineering Teams

Based on show insights (and a little help from ChatGPT!), here are five checkpoints for engineers working on in-cabin solutions:

  1. Validate cross-domain compute latency when cockpit/DCU hosts DMS, IVI, and LLM simultaneously.

  2. Request detailed DMS/OMS confusion-matrix data and dataset provenance for EU compliance.

  3. Confirm GDPR-compliant data flows in localized navigation stacks (ECARX + HERE).

  4. Run human factors trials of multimodal haptic + audio alerts (AAC).

  5. Secure second-source supply options for critical China-origin components.

Point 5 is especially telling, reflecting the supply chain security concerns that have shaped the industry post-COVID. Reliability and resilience are paramount—whether geographic diversification or ensuring continuity of critical components. And right now, China is central to the conversation on in-cabin innovation.

Conclusion

IAA Mobility 2025 confirmed that Chinese suppliers are not only scaling rapidly but also aligning with European standards and readiness for global markets. For in-cabin systems—whether cockpit domain controllers, haptics, or perception stacks—China is positioning itself at the center of next-generation innovation.

On the Ground: Snaps from IAA Mobility 2025

InCabin is the perfect place for these collaborative relationships to be fostered. Join over 1,000 other automotive engineers and technical experts at InCabin Europe in Barcelona on 7-9 October. 

Interested in exterior sensing technology?

With a pass to InCabin China, you’ll also get full access to our co-located sister event, AutoSens. Take a look at the leading line-up of Speakers at AutoSens China here >>

Take a look at what else you can expect from joining us in Hefei from 18-20th November ⬇
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