China’s presence at IAA Mobility 2025 in Munich was substantial, with more than 100 Chinese companies exhibiting. The strongest focus was on in-cabin systems, audio/haptics, and domain controllers. Interestingly, the most tangible new launches came from Tier-1 and full-stack providers—such as Desay SV, ECARX, AAC, and ZHUOYU (ZYT Technology)—rather than OEM-exclusive features. Positioned as mass-production ready and targeted at European programs, these solutions will also be a core focus of the Hefei InCabin event in November.
Notable New In-Cabin Technologies
Adam Shaw and Drew Bussey of Sense Media were at IAA for the first time last week, and they took away some insights from the exhibition and show floor. Here are the highlights for the InCabin Community:
Desay SV
New: Expanded smart mobility portfolio, featuring the AI Intelligent Cabin Platform G10PH, body/zone controllers, and innovations such as a 5G Smart Antenna and UWB Digital Key (https://en.desaysv.com/newsDetails/542.html).
Significance: Consolidates cockpit, DMS/OMS, pet detection, AR, and IVI functions into centralized domain architecture with headroom for AI copilots.
InCabin Engineer’s Note: Request thermal/power budget data, ASIL allocation details, and toolchain specifications.
ECARX
- New: Next-gen navigation system with HERE integration and update to Skyland intelligent-driving solution on Black Sesame chip (https://ir.ecarxgroup.com/news-releases/news-release-details/ecarx-showcases-latest-vehicle-navigation-system-and-intelligent).
- Significance: Combines China-origin silicon with European map stack for faster localization and compliance.
- InCabin Engineer’s Note: Validate latency under multi-screen rendering, confirm GNSS + vision fusion robustness, and check GDPR compliance.
AAC Technologies
New: Debut at IAA with full-stack audio, haptics, optics, and perception interaction portfolio. (https://www.aactechnologies.com/en/post/aac-set-to-make-its-debut-at-iaa-mobility-bespoke-sensory-engagement-vehicle-interaction-with-perceptible-excellence).
Significance: Leverages consumer electronics expertise in haptics/audio for safety and comfort applications (ANC, per-seat zoning, multimodal alerts).
InCabin Engineer’s Note: Evaluate acoustic-haptic co-design for ADAS alerts and impact on NVH integration.
ZHUOYU (ZYT Technology)
- New: European debut at IAA with Jimu 2.0 LiDAR-camera fusion, ZHIZHOU solid-state short-range LiDAR, integrated cockpit-driving controller on Qualcomm SA8775P, and an in-vehicle drone system (https://en.antaranews.com/news/380621/new-home-in-europe-zyt-unveils-european-strategy-at-iaa-mobility-2025).
- Significance: Combines ADAS and cabin compute for ~30% cost savings, strengthens sensor redundancy for blind spots, and signals EU readiness with VW A-SPICE CL2 audit.
- InCabin Engineer’s Note: Assess cross-domain safety isolation on combined controllers, validate LiDAR-camera fusion latency in degraded conditions, and examine regulatory implications of novel features like the drone system.
Major Launches from Chinese OEMs
Chinese OEMs dominated the IAA show floor, aiming to make a major impact in Europe. Many of the technologies showcased are not yet available in EU-spec vehicles, reflecting differences in consumer trends and regulation.
Highlights included:
XPENG: European premiere of the Next P7 under an “AI Transforms the World” theme (https://www.xpeng.com/news/01992787505898ee96718a028110008c).
Leapmotor: World premiere of B05 and EU debut of B10, featuring cost-optimized E/E architectures.
In total, 116 Chinese companies exhibited at IAA Mobility 2025 a huge increase compared to 2023. Suppliers are aligning with European standards, with partnerships such as ECARX + HERE demonstrating compliance readiness. Cockpit domain controller adoption is rapidly scaling in China, with Desay SV leading domestic installs in H1 2025.
Actionable Checkpoints for Engineering Teams
Based on show insights (and a little help from ChatGPT!), here are five checkpoints for engineers working on in-cabin solutions:
Validate cross-domain compute latency when cockpit/DCU hosts DMS, IVI, and LLM simultaneously.
Request detailed DMS/OMS confusion-matrix data and dataset provenance for EU compliance.
Confirm GDPR-compliant data flows in localized navigation stacks (ECARX + HERE).
Run human factors trials of multimodal haptic + audio alerts (AAC).
Secure second-source supply options for critical China-origin components.
Point 5 is especially telling, reflecting the supply chain security concerns that have shaped the industry post-COVID. Reliability and resilience are paramount—whether geographic diversification or ensuring continuity of critical components. And right now, China is central to the conversation on in-cabin innovation.
Conclusion
IAA Mobility 2025 confirmed that Chinese suppliers are not only scaling rapidly but also aligning with European standards and readiness for global markets. For in-cabin systems—whether cockpit domain controllers, haptics, or perception stacks—China is positioning itself at the center of next-generation innovation.
Interested in exterior sensing technology?
With a pass to InCabin China, you’ll also get full access to our co-located sister event, AutoSens. Take a look at the leading line-up of Speakers at AutoSens China here >>
