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The start-up companies making sparks at InCabin Brussels

They are experts in fields that are newer to automotive like biometric sensing, synthetic human data, and body pose sensing. They will be joining the likes of Anyverse, Appen, Cipia, DTS/Xperi, Infineon, Optalert, Rheinmetall Dermalog SensorTec, Seeing Machines, Smart Eye, Stanley, STMicroelectronics, and Tobii to find the right partners to put their technology to work for interior solutions. You can find details of the returning InCabin Partners in the InCabin Technology Review we released in February.

Read on to discover exciting new start-ups, as well as fantastic companies joining InCabin for the first time, all of whom you can meet at the event. In fact, you can reach out to them in the portal to set up a meeting right now. Of course, remember to invite your OEM or Tier 1 contacts to meet you at the show for free, it is such a great relationship builder!

Want to know more about the hot topics that these start-ups will be discussing at the show? Check out my post on the three themes defining the InCabin agenda.

Behr-Hella Thermocontrol GmbH

BHTC (Behr-Hella Thermocontrol) provide a DMS that is placed behind a display such that it is not visible and therefore is not a cause of distraction to the driver. The system features include facial recognition, gaze tracking, and fatigue detection. BHTC is experienced with climate operating and control units and center displays.


Bosch is a privately held major global Tier 1 headquartered in Germany with the aim of designing things that are smarter, safer, and more sustainable, they use the slogan “invented for life”.  

They have multiple teams working on interior technologies across the globe. They are providing solutions for interior monitoring, wanting to understand the cabin as a whole. They have expertise with several sensors and applications including DMS and OMS, infotainment, CPD, and vital sign monitoring – just to name a few.

CardioID Technologies

CardioID is a 10-person startup based in Lisbon with a technology called CardioWheel that senses an electrocardiogram signal. This can be used for engagement detection and medical diagnostics including drowsiness. They claim the technology is more accurate than radar because of the physical touch. Their smart leather has been deployed in 200 vehicles across 5 countries, delivering successful results for their proof of concept. They are joining us beginning with a Roundtable on Tuesday evening to host a discussion about the applications and potentials for their technology.


Devant provides digitally produced human synthetic data for training and validation for both suppliers and Tier Ones who are developing in-cabin applications to meet EuroNCAP requirements. They provide data of humans in complex scenarios to improve performance of machine learning and reduce bias. They focus attention on getting the eyes right, encouraging you to set the angle of the sun and watch how the parts of the eye react. Devant have been in business for 2 years with a team of around 15 people.


Draiver & Go are located in Spain with a team of 45+ and have over 15 years’ experience in developing computer vision algorithms in addition to AI and Deep Learning. They are now focusing on applications for DMS and in-cabin monitoring, like facial recognition, detecting objects, fatigue, drowsiness, and distraction. They also provide DMS for fleets.


Emotion3D has been developing computer vision and deep learning since 2011 and began their development of in-cabin applications around 2015. Headquartered in Vienna, they provide algorithms for DMS that are optimized for low power embedded ECUs. They recently achieved TISAX certification for information security. They have great partners in the industry already across Tier 1’s and Suppliers, working on the perception stack for in-cabin analysis and intelligent airbags. They claim to be very quick at feature development, which is customizable. They are hardware agnostic working with 2D, NIR, TOF and RGBIR.

Fraunhofer IMS

IMS Fraunhofer is one of the biggest research institutions in Germany, based in Duisburg. They are providing algorithms for camera-based health and vital sign perception. This solution is designed to help DMS/OMS suppliers both benchmark and build out a robust in-cabin sensing software stack with regard to vital signs and sleep behavior.

IMS Fraunhofer’s will show their approach to vital sign perception with the aim of gaining cooperation & partnerships for studies with DMS suppliers and Tier Ones.


Melexis designs and develops micro-electronic solutions, delivering mixed-signal semiconductor sensors and actuators. On average, every new car produced worldwide contains 18 Melexis chips. Melexis serves other markets as well: alternative mobility, smart appliances, smart buildings, robotics, energy management and digital health. Melexis is headquartered in Belgium and employs over 1,900 people in 18 locations worldwide. The company is publicly traded on Euronext Brussels (MELE).

Meet Melexis at their Roundtable on Tuesday at 5:15.


Neonode is a deep tech company headquartered in Stockholm. They started as a smartphone company and are now combining technology licensing and product sales. They provide DMS using multiple sensors and have focused on distraction and drowsiness using ML algorithms. They are hardware agnostic with a small footprint. They also have their own synthetic data tooling.

Sleep Advice Technologies

Sleep Advice Technologies were started by a group of medical doctors with experience in sleep medicine, blended with leadership from microelectronics & transport. They started with wearables partnered with Garmin. They focus on 122GHz radar with a family of IP that detects transitions between the behavioral states (awake, drowsiness, sleeping) of the driver. This is based on a few selected parameters as a result of several years of experience and they are hardware agnostic for a camera-based system. They also enable multi-modal vital sign monitoring. Their study has been tested in AVL’s Dynamic Vehicle Simulator according to a test approved by American Society of Sleep Medicine and the study itself has been approved by the J Medical Center. Their IP can detect sleep onset 3-8 minutes in advance. They have a cooperation with Neteera, 122 GHz radar maker for vital sign detection, founded by Mobileye alumni. Next steps: testing on F1 simulator in different positions. Lean HW/SW solution that runs in real time.  

Riccardo Groppo presented at InCabin Phoenix in March, check out the Phoenix agenda to find the recording (requires an on-demand pass).

SmartIR Infrared Technologies

SmartIR is based in Turkey with a team of 10+ providing AI based DMS, detecting heartrate and blood pressure. They assess a biometric risk score at the start of driving. They are currently serving truck fleets and are bringing their DMS capabilities to the in-cabin industry. Their foundation is in understanding our circadian rhythm and using vital signs to indicate the level of drowsiness and distraction.


Socionext are providing SOCs for automotive with an offering specifically for in-cabin radar. Providing custom (and standard) SOCs since 2015, Socionext was formed by uniting Fujitsu and Panasonic, and had their IPO in October of 2022. With new products on the horizon the next steps are to meet more Tier 1 and OEM customers and to find great HW design and SW development partners.


Varroc provides flexible DMS and in-cabin cameras and is Headquartered in India. The company has experience in aftermarket solutions and has transitioned to supply for OEMs. Halina Niemiec explained in their One-to-one that DMS is entering new south Asian markets that were seen as more cost sensitive. It’s challenging to introduce exterior systems because of the difference in roadways but it is possible to introduce safety technology into the controlled environment of the cabin. For this reason they are targeting that part of the market. They have test drivers out on Indian roads in congested cities to try to learn from corner cases, collecting data for the area.

They also offer solutions for 360 parking, mirrorless trucks, rear view camera, and ADAS.

Watch the one-to-one interview with Halina on the AutoSens Youtube channel.

We currently have more than 110 Companies registered to attend InCabin Brussels on 20th-22th June. The see who’s coming, take a look at our Attendee List.


The state-of-play in today's ADAS market

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