Get ready to experience the future of automotive innovation at InCabin USA 2025, taking place from June 10–12 at Huntington Place in Detroit.
The technical keynote sessions will feature industry leaders from Aptiv, General Motors, Tobii, Valeo, and Toyota, who will delve into cutting-edge topics including AI-driven vehicle intelligence, human-centered design, and immersive in-car experiences.
These sessions are designed to provide valuable insights into the advancements shaping the next generation of in-cabin technology, find out more below…
KEYNOTE
Javed Khan
President of Software and Advanced Safety and User Experience
AI AND CONNECTED INTELLIGENCE: HARNESSING THE FULL POTENTIAL OF SOFTWARE-DEFINED SYSTEMS
Wednesday 11th June 2025 | 09:00am EDT | Room 142A-C
The future of mobility lies in software-defined fleets that are intelligent, connected, and user-centric. This fireside chat brings together Javed Khan, President of Software and Advanced Safety and User Experience, Aptiv and Carl Anthony, Host, AutoVision News Radio, to discuss how AI and connectivity are unlocking the full potential of vehicles and connected devices. We will explore how Aptiv is leveraging AI/ML to enhance vehicle intelligence, from advanced driver-assistance systems (ADAS) to in-cabin experiences. The conversation will also delve into examine the critical role of secure and reliable connectivity, including 5G, in enabling seamless data flow and over-the-air updates that continuously improve vehicle performance and user experience.
KEYNOTE
Dr. Maureen August
Lab Group Manager, R&D
KEEPING THE CUSTOMER AT THE CENTER OF THE EXPERIENCE
Wednesday 11th June 2025 | 09:30am EDT | Room 142A-C
Customer experience means many things to a consumer. With the growth of technology and greater information being shared, it is more important then ever that we can anticipate to our customer’s needs. The ability to create a compelling customer experience starts with trust and reliability. Our goal should be a personal experience that makes their day better. Our job is to understand our customers and meet them where they are on that drive. To do this we will need sensing, adaptability, and reliability. Hardware and software will need to be leveraged to create this experience. How do we create an experience that is seamless and makes the drive both enjoyable and safe?
KEYNOTE
Bogdan Petcu
Director of Product Management
KEEPING THE CUSTOMER AT THE CENTER OF THE EXPERIENCE
Wednesday 11th June 2025 | 11:20am EDT | InCabin Exhibition Stage
A journey of a thousands miles starts with a single step. The first step for Tobii, was five years ago when they pitched the idea of a single camera interior sensing to the industry.
During Bogdan’s session in Detroit, he will share his expertise on how close they are to the finish line in this extraordinary journey, but also what lies beyond it…
KEYNOTE
Dirk Schulte
R&D Director, Advanced Engineering & Product Platforms
THE VALEO RACER – IMMERSIVE IN-CAR AUGMENTED REALITY LIVE GAMING
Wednesday 11th June 2025 | 11:45am EDT | InCabin Exhibition Stage
Valeo Racer is the first extended reality (XR) video game to combine live video and world perception of the real environment with digital gaming elements. Valeo Racer brings ADAS sensors and in-vehicle entertainment to the next level. It immerses the vehicle passenger in an XR infinite runner-style game, in which the object is to collect coins and avoid obstacles. To do so, Valeo cameras, ADAS sensors, and machine learning algorithms stream real-time video and real-world perception data to the game. The game can be played on a mobile device, like a cell phone or a tablet, using the video as the background and incorporating real-world objects as part of the gameplay.
Multiple passengers inside the vehicle can play the game simultaneously, and the players can compete against each other. In addition to the entertainment benefits of the system, studies have shown that an XR in-vehicle game can cause much less motion sickness than games that are not related to vehicle movements and speed changes, thanks to the use of real-time visuals from the vehicle’s surround view cameras. Valeo Racer utilizes Valeo ADAS sensors and perception algorithms and does not require additional hardware, making it an ideal add-on to existing ADAS-enabled vehicles.
KEYNOTE
Mike Kushnerik
Electronic Systems Engineer
TOYOTA’S ADVANCED REAR SEAT REMINDER
Thursday 12th June 2025 | 2:20pm EDT | InCabin Exhibition Stage
Toyota’s Advanced Rear Seat Reminder is designed to provide vehicle alerts and/or customer notifications if the system detects movement inside of parked vehicles. The feature uses a sensor from the vehicle to detect movement in the rear seats to alert of you an occupant. Hear from a Toyota Electronic Systems engineer about the research phase, concept development, engineering, development and launch of this all-new Toyota feature now available in the 2025 Toyota Sienna.
Interested in exterior sensing technology?
With a pass to InCabin USA, you’ll also gain access to our co-located sister event, AutoSens. See the AutoSens agenda here >>
