Industry experts will take to the stage at Huntington Place in Detroit, USA this June, to share their expertise on the latest advancements, challenges, trends, and solutions within the ADAS, AV, and In-Cabin Monitoring fields.
Take a look below at some of the top sessions with experts from JTEKT, General Motors, Cirrus Logic, NASCAR, Ford Motor Company & more that you won’t want to miss!
Collaborative steering and the challenge of driver-automation teaming
The assumption that replacing human drivers with automated driving systems will drastically reduce crashes remains contested. While safeguard functions such as Automated Emergency Braking and Lane Keeping Assistance have demonstrated safety benefits, partial automation introduces new risks linked to driver disengagement and misuse.
This presentation examines steering-based ADAS and introduces a collaborative steering framework built on haptic shared control and admittance control principles. By dynamically integrating driver intent into automated trajectory planning, collaborative steering enhances interactivity without compromising tracking performance.Â
Humancentered design positions itself at the intersection of functional performance and human performance. For collaborative steering to deliver its full potential, the interactive control strategy must be engineered to jointly optimize both objective ADAS outcomes (e.g., success rate, accuracy, completion time, etc.) and subjective driverrelated factors (e.g., frustration, mental and physical workload, etc.).
Achieving this balance is essential for creating user experience where each ADAS function is not only technically robust but also aligned with human expectations and behavior.Â
Ready or Not: What Takeover Readiness Really Means in the Shift to L3
As the industry transitions from L2 driver-assistance toward SAE Level 3 conditional automation, the question of takeover readiness becomes central to both safety and trust.
Determining whether a driver is truly prepared to resume control requires more than monitoring eyes on road or hands on wheel; it demands a deeper understanding of human intent, cognitive load, and situational awareness in complex, real-world conditions, and equally careful design of how takeover requests are conveyed through visual, audio, and haptic cues.Â
This panel explores what takeover readiness really means in the shift to L3, and why interpreting human behaviour remains one of the most challenging problems engineers face in automated driving. How can nuanced human states be sensed, fused, and translated into reliable system inputs? What signals meaningfully indicate willingness and capability to re-engage, and how should systems respond when confidence is uncertain?Â
Bringing together experts across in-cabin sensing, human factors, HMI, and validation, this session examines how safe, intelligible transitions of control between system and driver can be designed, communicated, and assured at scale.Â
Surviving the Edge: What High-Speed Crashes Teach Us About In-Cabin Safety
Sayak Mukherjee Simulation Engineer
Lessons from China’s In-Cabin Innovation Engine: Speed, Scale, and SOP (WT)
Representative
Automobility China
The Calmer Cabin: Integrating Visual, Voice, and Multisensory Design to Optimize In-Vehicle Interaction
As vehicle cabins evolve into a true third space, the challenge is no longer what technology can do, but what occupants can meaningfully do within it.
This keynote explores an OEM perspective on designing in-vehicle systems to reduce cognitive load by managing visual clutter, voice interaction, and multisensory cues.Â
Drawing on recent engineering and HMI research, the presentation examines how distraction emerges from competing visual, auditory, and contextual inputs, and how thoughtful design can enable safe, intuitive use of this space.
Topics include evaluating clutter in in-vehicle displays, testing and tuning voice interaction, and the careful use of multisensory signals, such as sound and subtle cues, to support, rather than overwhelm, the driver.Â
The session will highlight how engineering discipline and human-centred design can work together to create calmer, more usable cabin experiences.Â
Environmental Factors in DMS/OMS performance and the impact of Lighting and Cabin Conditions
Ajay Gosh Reddy Are
Engineering Project Manager
Trust, Security & Lifecycle Integrity in the Intelligent Cabin
Riley Keehn
Sr. Consultant – Regulatory & Government Affairs
Interested in exterior sensing technology?
With a pass to InCabin USA, you’ll also gain access to our co-located sister event, AutoSens. Take a look at AutoSens USA here >>
